Roblox Game Studio's easy-to-use interface makes it easy to create games without any programming knowledge. Roblox has collaborated with Gucci and multiple artists and brands. With the sudden growth of Roblox's user base during the pandemic, the game has created crossover events and promotions. Roblox beat Microsoft's failed Project Spark on the Xbox and Sony's Dreams on the PlayStation. The game has grown organically, allowing it to endure competition from a wide range of sources. Over the past 18 months, Roblox's user base has grown significantly. It is estimated that there are 199 million monthly Roblox users. Roblox user demographics reinforce its ‘ it's not just for kids‘ message to the financial markets. A company report stated that the number of daily active users older than 13 more than doubled (111% growth). In the first quarter of 2021, there were 42.1 million daily active users, increasing 79% year over year. Before Roblox turned ten years old, multiple versions were released for iOS, Android, and Xbox One. Roblox was released on September 1, 2006, available only on PC. Baszucki envisioned a simple game that would allow users to create their own games and share them with others. Roblox was created in 2004 by David Baszucki and Erik Cassel for the Roblox Corporation. People are surprised to learn that it's older than they think. Roblox is currently one of the fastest-growing online gaming platforms available today.
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